WHO WE ARE.

By day, we’re a savvy group of designers, copywriters, marketers, publicists and social media pros. By night, we’re painters, musicians, amateur chefs, fitness freaks, pseudo interior designers, volunteers, and puppy, kitty (and bunny) parents who are passionate about our communities.

Introducing the TEAM.

LEADERSHIP

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Sara
Samson

Partner, Press

Jennifer Hogarth

Partner, Post

As a trained journalist and former magazine editor, Sara knows a thing or two about what makes a good story — and loves to tell them. Whether wrangling deadlines, brainstorming big ideas or turning clients into the talk of the town, she brings her trademark curiosity, love of brand and sharp journalistic eye to every project.

With a background in events, hospitality and brand marketing, Jen is our team cheerleader and company strategist. She loves taking clients' big dreams and turning them into realities, always testing new channels that drive impact and leave a lasting impression.

PUBLIC RELATIONS

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Ayla Gilmer

Communications Manager

If you want to generate buzz, Ayla is your new best friend. With a background in events, marketing, and several years as our PR lead, her expertise has helped clients reach millions of viewers and sell out events. When she's not crafting press releases or throwing influencer parties, she's probably out record shopping, watching a horror movie or taking pictures of her dog.

Twyla Yacyshyn

Kaitlyn Beneteau

Maddison
Vander Velde

Audrey
Lozano

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Lead Designer

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Taryn Fransen

Sr. Graphic Designer

Alice Cox

Jr. Graphic Designer

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MARKETING

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Content Manager

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Marketing Manager

Twyla is a born and raised Calgarian on a mission to make content fun again—which is easy with clients ranging from pork and pianos to shopping malls and coffee shops. Outside of work, she’s most likely hanging out with her bunny, Luke, and counting down the days until the next Stampede.

Kaitlyn thrives on bringing client visions to life through impactful, cross-channel campaigns, and is passionate about exploring how emerging technologies can elevate everyday marketing strategies. Outside of work, you’ll find her checking out Calgary’s newest restaurants, binge-watching the latest reality TV show or browsing HomeSense for home décor items she probably doesn’t need, but can’t resist.

Brand & Creative Specialist

Digital Marketing Specialist

If you see Maddison (Maddi) scrolling through Instagram, TikTok or Pinterest at her desk, don’t worry — it’s for market research. Her roots in video editing and photography began in her 2014 Tumblr days. Since then, she’s earned a degree in Communication and Media Studies from UofC and continues to sharpen her skills at P&P. Offline, you can find Maddi at rodeos, car shows, the ski slopes or cozying up with the latest novel her book club is reading.

Audrey discovered her passion for marketing after moving to Calgary at a young age, inspired by the hills and The Devil Wears Prada. She loves generating attention through creative campaigns, analyzing data, and optimizing all things digital marketing. When she’s not at Hotshop, you’ll likely find her at a spin class, sipping match, or dreaming of her next travel adventure, always keeping an eye on the latest trends.

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DESIGN

Erin Lawrence

With a background in branding and visual identity, Erin loves seeing a piece of design come to fruition in the real world. When she’s not bringing your vision to life, she can be found at a lake with her 3 dogs, watching trash TV or visiting a cool bar in whatever city she’s playing tourist in.

Born and raised in Calgary and a graduate of the VCD program at AUofA, Taryn specializes in design, but also has experience with art direction, photography, animation and videography. She’s worked in-house and agency-side, with over 7 years of experience. Taryn loves bringing all aspects of a brand together by dreaming big, then finessing every detail!

After getting the chance to be a part of a creative team at a modelling agency in her early twenties, Alice fell in love with graphic & brand design. Having recently graduated from Alberta University of the Arts, she loves to make ideas become reality. Outside of work, you can find her planning her next trip, baking or hanging out with her toothless cat, Tilly.

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Sarah Geddes

Founder

As a well-respected PR expert with nearly two decades of experience under her belt, Sarah had a vision for a new agency model that combined the power of traditional PR with the unparalleled reach of digital storytelling — and with that, Press & Post launched in 2015. After ten years at the helm of the agency, Sarah passed the reins to Jen and Sara and transitioned to an advisory role.