Canadian
Beef

Another long-standing partner, we’ve worked with Canada Beef on a variety of projects over the years but the one closest to our hearts is their annual Burger It Forward campaign. This national giveback campaign was launched in 2023 with the goal of supporting local restaurants across Canada while also raising funds for food banks regionally and nationally. Through a detailed public relations campaign, strategic media buying and a well-rounded digital strategy, this campaign has steadily grown over the years, seeing a restaurant participation increase of 100% year over year. The campaign has raised well over $100,000 for food banks since its inception three years ago.