Shake Shack

When Shake Shack was preparing to open its first Western Canada location in spring 2026, Press & Post was brought in to help make the iconic brand’s arrival to Calgary a major local moment. 

We supported the launch through local PR and media relations, including a curated Housewarming Party for media, influencers and hospitality insiders that saw more than 250 guests RSVP. Opening day included engagement with local radio stations through food drops and coordinated media camera calls that resulted in coverage across all major Calgary news outlets.

The partnership continued with the debut of the Shack Truck at Calgary Stampede where we supported local PR and content creation. Most recently, the opening of Canada’s first Shake Shack drive-thru on Macleod Trail. P&P provided full PR and event support, including two pre-opening influencer events, followed by a playful opening day filled with sourced entertainment, activations and media. 

Public Relations
Influencer Marketing
Event Marketing & Activations
Social Media & Digital Content

HOW WE DO IT:

People waiting in line at a food court restaurant called Shake Shack with green exterior and a sign listing menu items like burgers, fries, shakes, hot dogs, concretes, and beer.
Crowd of people waiting in line at a food court or restaurant in a shopping mall, with a menu display and a display of shoes on the counter.
A young man and woman smiling and posing with food and beverages at a crowded indoor event. The woman is holding a large dessert topped with whipped cream and berries, and the man is holding a sandwich wrapped in paper. Several people are in the background, some eating and drinking, with a colorful map or poster on the wall behind them.
Close-up of Shake Shack takeout boxes with a decorative paper bag displaying a black line drawing of a burger, and a white license plate with green text reading 'Alberta Shake Shack', 'Wild Rose Country'.
Group photo of diverse people in front of a Shake Shack restaurant, holding a green ribbon reading 'shake shack,' with balloons and a sign that says 'Thanks for swingin' by'.
Two men walking with large drums labeled 'Shake Shack' on their chests, holding drumsticks, in an outdoor parking lot with high-rise apartment buildings in the background.
Two smiling girls sitting at a table, with a person drawing black and white caricatures of them on a sketch pad in front of them. In the background, other people are sitting and talking in a casual eatery or cafe.
Person inside a car receiving a Shake Shack paper bag from someone outside the car window with another person smiling behind the person inside the car.