Shake Shack

When Shake Shack was preparing to open its first Western Canada location in spring 2026, Press & Post was brought in to help make the iconic brand’s arrival to Calgary a major local moment. 

We supported the launch through local PR and media relations, including a curated Housewarming Party for media, influencers and hospitality insiders that saw more than 250 guests RSVP. Opening day included engagement with local radio stations through food drops and coordinated media camera calls that resulted in coverage across all major Calgary news outlets.

The partnership continued with the debut of the Shack Truck at Calgary Stampede where we supported local PR and content creation. Most recently, the opening of Canada’s first Shake Shack drive-thru on Macleod Trail. P&P provided full PR and event support, including two pre-opening influencer events, followed by a playful opening day filled with sourced entertainment, activations and media.