Founder + CEO

From the helm of her renowned boutique PR firm Sass Communications, Sarah has been strategically building communities and creating conversation since 2001, while proudly working with businesses spanning the prairies and beyond. A go-to PR expert and the legendary resident party planner at Press + Post, Sarah wholeheartedly connects organizations with audiences of influence through leading editorial platforms and meaningful personal interaction. Her strong belief in strategy and process prove to be the lynchpin of her client's success, while her role as the conduit between burgeoning brands and spectacular storytellers renders her a Canadian force in consumer PR. She is known to find inspiration in white wine.