Canada
Beef

Another long-standing partner, we’ve worked with Canada Beef on a variety of projects over the years but the one closest to our hearts is their annual Burger It Forward campaign. This national giveback campaign was launched in 2023 with the goal of supporting local restaurants across Canada while also raising funds for food banks regionally and nationally. Through a detailed public relations campaign, strategic media buying and a well-rounded digital strategy, this campaign has steadily grown over the years, seeing a restaurant participation increase of 100% year over year. The campaign has raised well over $100,000 for food banks since its inception three years ago. 

HOW WE DO IT:

Marketing Strategy
Public Relations
Social Media
Digital Strategy

Person with tattoos holding a smartphone, browsing a website for Canadian beef dishes contest, surrounded by plates of food and a glass of red wine on a dining table.
A burger with two beef patties, cheese, bacon, lettuce, tomato, and sauce on a bun, served with pickles, salad, and drinks on a rustic wooden table.
Person standing in a pasture with cows, facing away, wearing a black vest, beige long-sleeve shirt, jeans, and boots, with the sun setting or rising in the background.