2 | SPRING'16: The Message Craft

2 | SPRING'16: The Message Craft

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WORKSHOP 2:  SPRING 2016 – The Message Craft


CRAFTING CONTENT YOUR AUDIENCE CAN’T GET ENOUGH OF, AND THE IMPERATIVE ART OF PLANNING, SCHEDULING, AUTOMATION AND CONTINUITY
 

Creating the custom content pillars and categories that’ll engage, inform and entertain your growing online audience, and setting up the tools, tactics and timelines to perfectly blend both scheduled and live content, keep you moving forward and drive enormous results. 


Part 1:  SCHEDULE + STRATEGIZING – Determining your ideal frequency of updates and posts, creating 'content categories’ tailored to your business and your goals and an annual editorial calendar that'll make it happen.

Part 2:  HOOKS + HIGHLIGHTS – Narrowing in on the unique newsworthy hooks and notable post ideas that compliment your annual marketing calendar built in Workshop 1 (if you attended, as attendance at Workshop 1 is not manadatory), and entertain, engage and activate your target audience. 

Part 3:  CAMPAIGNS + CREATIVITY – Mapping out your bigger, broader content marketing campaign ideas for the year ahead, be they seasonal, social, or otherwise, and crafting the copy and content needed to get them off the ground. 


Welcome to this 3-part session, held live in the P+P Newsroom and featuring one-to-one coaching, hands-on learning, countless tools and takeaways, and live pieces and platforms launched into play.
 

Limited to 12 people for an incredibly effective small-group, mastermind environment.

Workshop cost: $599 + GST, includes:

  • 30-minute one-to-one pre-workshop coaching call
  • Pre- and post-workshop worksheets, writing and planning exercises
  • 9 hours of hands-on onsite learning, tailored to meet your specific needs and launch you into action
  • Takeaway workbook and go-forward guide


OPTION 1:  3 consecutive evenings – Monday, Apr. 19, Tuesday, Apr. 20 and Wednesday, Apr. 21 from 6-9pm

OPTION 2:  A full-day, three-part affair – Tuesday, Apr. 26, 8am-5pm
 

What to bring:  Laptop and completed pre-workshop materials