1 | WINTER'16: Strategy Startline

W1. Strategy Startline.png
W1. Strategy Startline.png

1 | WINTER'16: Strategy Startline

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WORKSHOP 1:  WINTER 2016 – Strategy Startline


REFINING YOUR MESSAGE, DEFINING YOUR VOICE AND ESTABLISHING YOUR IDEAL CONTENT PLATFORMS, PURPOSE, AUDIENCE AND STRATEGY
 

Be you just starting out or deep into your content marketing and social media strategy, our winter workshop is designed to get you crystal clear on what your sweet social 2016 will look like and why. 


Part 1:  PURPOSE + PLATFORMS – We’ll undertake a complete audit of your current communications platforms and digital footprint, identify your biggest social media and content marketing opportunities in the year ahead, and create a comprehensive strategic plan to launch you into action.

Part 2:  MESSAGE + VOICE – Get ready to craft your key messages, elevator pitch and unforgettable soundbites, clearly define your online voice and land laser focused on your target audience, be they media, clients, customers, prospects or beyond, and update your online profiles as needed. 

Part 3:  STORY + STRATEGY – We’ll identify your standout brand stories and differentiators and the tactics for getting them told, outlining how they ladder up to one seamless, comprehensive sales, marketing and communications calendar, and prepare to publish them to the world.  

 


Welcome to this 3-part session, held live in the P+P Newsroom and featuring one-to-one coaching, hands-on learning, countless tools and takeaways, and live pieces and platforms launched into play.
 

Limited to 12 people for an incredibly effective small-group, mastermind environment.

Workshop cost: $599 + GST, includes:

  • 30-minute one-to-one pre-workshop coaching call
  • Pre- and post-workshop worksheets, writing and planning exercises
  • 9 hours of hands-on onsite learning, tailored to meet your specific needs and launch you into action
  • Takeaway workbook and go-forward guide


OPTION 1:  3 consecutive evenings – Monday, Feb. 22, Tuesday, Feb. 23 and Wednesday, Feb. 24, from 6-9pm

OPTION 2:  A full-day, three-part affair – Tuesday, March 1, 8am-5pm
 

What to bring:  Laptop and completed pre-workshop materials